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We’re building the personal-finance app we wanted for ourselves — one that works with any bank, respects your privacy, and tells you what your money actually means.
Most money apps either drown you in raw transactions or hide the good parts behind a paywall on day one. We thought there was room for something calmer: connect any bank, see your whole picture, and get real answers — for free.
So Hunch brings budgeting, net worth, cash flow and investments into one place, with an AI assistant that answers questions from your own numbers and only ever sees what you allow. The core app is free forever; upgrades are there when you want more.
We’re a small team shipping in public beta — improving the app every week based on what people actually ask for.
Not more data — more meaning. Every view should answer a real question about your money.
Read-only bank access, encrypted data, opt-in AI, and a promise we never break: we don’t sell your data.
The core app is free forever. Ads on the free plan keep the lights on — not your data.
A small, independent team building carefully — and shipping something new every week.
Under the hood, your data is isolated at the database level with row-level security, encrypted with AES-256, and connected to banks through read-only Plaid tokens. The AI assistant works over anonymized figures with personal identifiers stripped. These are deliberate engineering decisions, described plainly on our security and AI privacy pages.
Free forever, private by default, and better every week.
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