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A side-by-side look at both apps — pricing, features, and who each one is really for.
Every row, including the ones we do not win.
| Feature | Hunch | Simplifi |
|---|---|---|
| Starting price | $4.99/mo | $3.99/mo |
| Free tier | ✓ | — |
| What 'free' costs elsewhere, per year | $0/yr forever | $47.88/yr |
| Bank sync on the free tier | ✓ | — |
| Bank sync (Plaid) | ✓ | ✓ |
| CSV import (any bank) | ✓ | ✓ |
| AI assistant | ✓ | Limited |
| Auto-categorization | ✓ | ✓ |
| Net worth tracking | ✓ | ✓ |
| Full web app | ✓ | ✓ |
| Data export | ✓ | ✓ |
Simplifi pricing and features as of July 2026 and may change. Simplifi is an independent product, not affiliated with, endorsed by, or sponsored by Hunch; its name is a trademark of its owner, used here for identification only.
Most rivals lock bank connections behind a subscription. Hunch syncs your bank via Plaid even on the free plan.
If a bank is not supported for live sync, you are never blocked — import a CSV from any institution and keep going.
Ask Hunch answers questions about your money and categorizes transactions, with personal identifiers hidden from the model.
If you want a free tier with real bank sync instead of paying from the first day, Hunch is a strong alternative — Simplifi has no free plan and bills annually up front.
Simplifi connects to the major Canadian banks and supports CAD, and can track TFSA and RRSP balances as ordinary accounts, though Quicken notes it is optimized for US users and smaller institutions can be hit-or-miss. Hunch is Canadian-first, and its Plaid-based sync is on the free tier.
Yes. Simplifi supports exporting your transaction history, and Hunch's CSV import accepts data from any bank or app — including Simplifi's export.
Not the same custom report library yet — that's an area where Quicken Simplifi currently leads.
Bring your Simplifi data into Hunch in a couple of minutes — free to start.
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